It is hard to predict how Thailand, one of the best Burmese tade partners, will develop, because it also has problems for its order. However, keeping eyes on Thailands' borders might lead the next possitive step for the future.
Even though a serious economic crisis totally crushed its domestic industies, we can find a positive examples to create the step: Black Canyon, a company founded by Thanong Bidaya and Prvit Chitnarapong, took advantage of the crisis to enlarge its main retail locations with "rock-bottom prices" sometimes. Currently, this restaurant chian can be seen in Bangkok, Malaysia, Indonesia, Singapore, Cambodia and Burma.
Think Asean!, a book that promotes this regional integration, suggests marketing initiatives for companies looking to take advantage of the 550 million poeple in the 10 -nation bloc. It treats succesful companies of the region such as Bengawan Solo (Singapore), Dji Sam Soe (Indonesia), Goldilocks (the Philippines), Royal Selangor (Malaysia), Black Canyon (Thailand) and Number One Tonic Drink (Vietnam)."
Oh, this article is totally an advertisement of the book!! Actually, I ordered this book for the next paper through Amazon. com.
Source: "Insperation in challenging times" Bangkok Post. Jan 29, 2007.
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